DoubleClick for Publishers Course


DoubleClick for Publishers Course Overview

DFP is a complete SAAS to manage your ads, including: One central place to traffic all of your ad networks, apps, games, and sites. Advanced forecasting to give you a better sense of how many impressions you will have available to sell to your direct advertisers.

Total revenue optimization that allows Google AdSense and Google Ad Exchange to compete against other networks in real-time, so you’ll get the most revenue for every ad impression. This course is about using the free Google DFP ad server to manage the ads on your web site. Google DFP enables you to use multiple advertiser and yield them against each other to maximize the revenue that you are generating from your web site audience.

DoubleClick for Publishers (DFP) is an ad serving platform that streamlines your ad management, whether you deliver ads to websites, mobile webpages, mobile apps, games, or a combination.

Anyone who wants to increase the ad revenues of their website. If you run the site as your main business or as a side business such as an affiliate site.

No programming skills required learn from the scratch.

After completing the course you get hired as developer, system analyst In the IT companies like cognizant, Microsoft, Thomson Reuters, Nokia and more.

The main concepts covered in the course are Introduction to Advertising Chain, Metrics, Line item, Line item Settings and Targeting Criteria and more

DoubleClick for Publishers Course Syllabus

Introduction to Advertising Chain

  • Advertisers
  • Publishers
  • Ad Network
  • Ad exchange
  • Ad server It’s importance
  • Product in this Advertising Chain


  • Metrics for Measuring Online Display Advertising
  • Inventory Overview
  • Ad Unit
  • Hierarchy of Ad Unit
  • Placement
  • Ad Tag
  • Generating Ad tag
  • Process of linking DFP network with Website
  • Delivery
  • Hierarchy followed for Trafficking IO
  • Advertisers
  • Order

Line item

  • Role of Line item in Ad delivery
  • Line item Settings
  • Flight dates
  • Inventory sizes
  • Labels
  • Delivery settings
  • Display Creatives
  • Creative Rotation
  • Bid & Budget
  • Frequency

Line item Settings

  • Types of Line Items based on Priority
  • Premium
  • Remnant Inventory
  • Percentage and Absolute Goal
  • Sponsorship
  • Standard
  • Network
  • Bulk
  • Price Priority
  • House

Targeting Criteria

  • Inventory targeting
  • Custom targeting
  • Geographical Targeting
  • Device targeting
  • Browsing
  • Reporting Module
  • Understanding different types of reports available
  • Ad server Reporting metrics
  • Forecasting
  • Check available inventory
  • Forecast Display
  • Export Forecast details
  • Troubleshooting
  • Google Publisher