DFP is a complete SAAS to manage your ads, including: One central place to traffic all of your ad networks, apps, games, and sites. Advanced forecasting to give you a better sense of how many impressions you will have available to sell to your direct advertisers.
Total revenue optimization that allows Google AdSense and Google Ad Exchange to compete against other networks in real-time, so you’ll get the most revenue for every ad impression. This course is about using the free Google DFP ad server to manage the ads on your web site. Google DFP enables you to use multiple advertiser and yield them against each other to maximize the revenue that you are generating from your web site audience.
DoubleClick for Publishers (DFP) is an ad serving platform that streamlines your ad management, whether you deliver ads to websites, mobile webpages, mobile apps, games, or a combination.
Anyone who wants to increase the ad revenues of their website. If you run the site as your main business or as a side business such as an affiliate site.
No programming skills required learn from the scratch.
After completing the course you get hired as developer, system analyst In the IT companies like cognizant, Microsoft, Thomson Reuters, Nokia and more.
The main concepts covered in the course are Introduction to Advertising Chain, Metrics, Line item, Line item Settings and Targeting Criteria and more
Introduction to Advertising Chain
Line item Settings